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Essentials of Blogging: How to Write an Effectual Blog Post

Blogging is like a tug of war...

Imagine you are in an arena where more than 20,000 people are present and everyone is shouting to get the attention of the only person standing at the podium, how do you make sure your voice is heard amid these noises?

That’s the taste of blogging when you are not equipped enough to face the battle. Blogging entails a lot of essentials that work together to bring out the perfect blog post that will attract your target audience and retain them on your website. You don’t have to be the best in the blogging world, but you sure need to adhere to these blogging essentials if you would like to grow your network.

How to write a blog post

To create content that will impress and inform, you need to come up with a blog format template. This is basically a list of the points you want to address as well as the flow your blog post will provide to the reader. If you are looking for information on how to write a blog post, here is a walkthrough you might find useful. Follow these essential steps of writing a blog post.

how to write a blog post

Step 1: Know your audience

Before you write the first word on your blog post, you need to study and understand your audience. Their tastes, location, age group, gender, occupation, and any other factor that could help you tailor the content to cater for their needs. What would these people likely want to learn about or what kind of information are they looking for?

For example, if your blog is about finance, you may want to serve your target audience with information that helps them understand a few key areas. In this case, you can decide to help them understand some financial management tools that could help them grow their income and savings, or you could address policies that some of them find difficult to interpret by giving them an easy-to-understand version.

Basically, what you want to do is provide value through your blog posts. Every person who comes to read your blog is looking for some information and they hope to get the answers from you blog post. That is why you must always provide high-quality content that is easy to digest and targeted at answering the questions your readers would like addressed.

Step 2: Choose a title

Next step after you have studied and understood the needs of your audience is to come up with a title, which can also be taken as a topic on which the blog post will be based. This is an essential step in writing a blog post that you must pay attention to. The reason is that although you may have good content within the body of the blog post, a bad title will render this content ineffectual as many people judge the relevance of content from the title. The title you choose must give a clue about what your post is about, and more than that you should make it interesting so people will be motivated to find out about the subject by reading your blog post.

While composing a title for your blog post, avoid being generic. Rather, address the main issue and offer a specific overview of the content your blog carries. Here’s an example:

Suppose you are writing about choosing a content writing service and your intention is to list the most preferred plus how their service compares, your title would most likely look something like this:

Best Content Writing Service Providers in 2018

With this title, the reader would expect to get a list of some of the most successful companies in that niche. Now, suppose we rewrite the headline to the one below, retaining the content of the blog post:

How to Choose a Content Writing Service in 2018

Although the two titles are addressing a topic in the same niche, they offer signals that don’t match in the eyes of the reader. Therefore, someone looking for a list of the best content and article writing companies will most likely click on the first title as opposed to the second, although the second title also offers such a list.

Step 3: Introduction

how to write a blog introduction

If you are worried about bounce rates, you should be concerned about writing captivating introductions for your blog posts. The introduction serves as a mirror that reflects the content you should expect to find in the entire blog post, so it should be as interesting as possible and while working as a way to capture the attention of the user, the introduction should also give a hint about what the reader is about to learn from the post.

It takes simple steps to write the introduction of a blog post. The first step is to grab the attention of the reader, which could be accomplished in a number of ways including offering an interesting fact, telling a joke, or even showing empathy towards an issue. Next after capturing the attention of the reader is to give a brief description of the purpose of the blog post, ensuring you show the reader how the information contained in the post will be of benefit to them.

Step 4: Structure your blog post

A short blog post may not require a huge amount of planning and content structuring. But in some cases, your post carries a huge amount of information and it gets challenging to share all this information. That is where content structuring comes in handy to help you break down the different sections, each addressing a specific idea. The structure of your blog post can be created using sub headings.

write a blog outline

To make your work easy, create an outline of the things you intend to highlight in your post. This helps you with any research you would need and you are able to tackle each section separately to ensure you provide a thorough review of topics. Before you begin writing, make sure to write down the structure of your blog post, which should also include instructions on where images and other multimedia should go if you are going to use any. You can also download some blog templates available online for free to make your work easier.

Step 4: Writing the blog post

Having completed the first three main steps, you now proceed to the writing phase, which includes putting together all the points and ideas gathered in the other steps. Although you may have good content, your presentation skills must be appealing to the reader.

write a blog post

There are few pointers you should observe when writing that will help to make your content interesting and informative.

  • Keep it simple

    Your intention should not be to make the reader go elsewhere to find the meaning of the words you have used. The language you use in your writing should convey the message with clarity so the reader can understand the points you are sharing across. Remember you could be addressing people of different social class, and in this case you may have readers who are not perfectly polished in the language, so using complex jargon would turn out you are punishing some of your readers.

    Clean, short words that can be understood will help you pass the message across easily. Your choice of vocabulary should take note of the section of readers you are addressing and their capability to grasp what you are saying. You may agree that some blog posts, especially those addressing professionals and experts, may be written using technical language, but that is not to imply you cannot simplify things for other readers to also understand the message you are passing across.

  • Write naturally

    Your writing should assume a voice or a persona. Many writers make the mistake of trying to sound or copy the style of another successful writer, and this often leads to an unnatural flow of ideas because you will be trying hard to fit in the shoes of someone else.

    While writing the blog post, ensure to write from your heart. This is part of what makes a good blog post, so don’t penalize yourself trying to sound like someone else. You could create your own style that will be unique and appeal to an audience without sounding like you are trying to steal the style of someone else.

  • Provide value

    Always help your readers answer a question. Value is created the moment you offer a solution to a problem your audience is looking to resolve. For example, when writing product reviews, you want to include as much information about the product as possible. You also should help users understand how the product works and if possible the most likely challenges they face while using the product.

    When the reader will be looking for more information about another product, they will most likely check if you have another review that could help them. So while writing, ask yourself: what is the reader looking for and who do they include?

  • Draw analogies

    To help your readers digest the message better, you can include metaphors and analogies. This works really well and will get everyone to understand the message. It is especially necessary when you are writing about a technical subject that many people may not understand about. Many people don’t want to digest the difficult concepts you share with them and prefer a broken-down version that they can easily understand.

  • Avoid filler words

    If you can say it with one word, the better. One of temptations of many writers is to hit word count, which results in the urge to use methods like filler bombarding. This only serves to make content less clear and takes away the pleasure in reading. Hit the point with as little words as possible and move on to the next issue.

Your writing should flow naturally and be interesting to ensure the reader reads to the end. To give your content a good structure that readers will follow through easily, consider adding headings and text blocks, especially where you want the point to stand out.

Formatting – H1, H2, H3, H4 and more

Your readers also want to read content that is visually appealing. You need to format your content so it helps them go through points with ease. One of the things you can do when formatting your blog post is to add sub-headers using H1, H2, H3 tags. This helps to break up the content into individual points, and it helps where the reader is interested in only some points, so instead of letting them read everything you help them find the content they are interested in. It also looks professional to break up content into points using headers, so consider using this approach.

Optimizing your blog post for on-site SEO

Once you are done writing, you also want to help search engines understand what you are talking about and possibly recommend your content to people who search for content related to your blog post. This can be accomplished in a number of ways including on-site SEO.

on-site seo optimization

Meta description

This is the short description you see on search results below the title of a post. The information gives searchers a summary of what the post is about, so adding a meta description could help to drive more traffic to your blog post. However, this is no longer a factor that Google uses for keyword ranking, but it is a good way to tell searchers the kind of content they should expect to read.

Page title

A title serves an important part of not only telling visitors what your blog post is about, but search engines also review the terms included in the title to decide where to place your post. If you can get a chance to include the keyword in the title, you should try to fix it without making it sound unnatural. Short and simple titles are recommended because long texts will be truncated by search engines, which is not good when you want users to read the whole title to understand what your post is about.

Step 5: Proofreading your blog post

It does not end with simply writing the blog post, you need to proofread for errors. While writing, you may not locate errors like spelling mistakes or wrong usage of phrases. That is why you are advised to go through the blog post later on when your mind is clear so as to remove all errors before you pass the post for publishing.

Things to look out for when proofreading a blog post:

how to proofread blog post
  1. Check that the content tells a story and answers a question. Make sure no simple mistakes are passed on to publishing. The grammar must be correct and the introduction should capture the attention of the reader. Ensure transitions flow seamlessly and no filler is used in places where few words would do.

  2. The structuring and formatting of the content should also be perfect. Big chunks of text should be broken down into small readable pieces preceded by a sub-title. Format all headers correctly and consistently to ensure the visual appeal of the blog post is retained. Most importantly, the content should be comprehensive with all main points related to the topic covered.

  3. Remember attribution for all data, statistics, ideas, and quotes used from other sources. You can link back to the source. Also check that all quotations and statistics are presented correctly and are consistent with the facts given by the source.

  4. Finally, check that the title is brief and concise. It should also be compelling and interesting so people will easily click through. The title should reflect the content of the blog post, so don’t be overly sensational just for the sake of clicks.

Step 6: Publish

With all the steps above satisfied, you are ready to publish the post. It sounds like a lot of work, right? Not until the benefits of writing a perfect blog post knock on your door. There are many reasons you may be interested in writing a blog post, but the most important thing is to ensure your audience is served with relevant content. You can also try to monetize your effort if you are writing blog posts to make money.

When you should hire a writer to write your blog posts

Not all of us are able to write flawless blog posts as described above. You may be running a business that needs to share blog posts occasionally and it happens that you cannot write as perfectly as your audience expects. In this case, you would find solace in hiring a professional content and article writer to help you out.

The most important thing you should consider when hiring a writer for your blog posts is to ensure the individual understands your niche and audience. You could also hire a content writing service to help you with your content needs and deliver the perfect blog post you need for your audience. So, if you were wondering how your blog will get content that is relevant, you have many ways you could get content that will fulfill your needs.

How to choose a blog content writing service

With more than 20 content writing platforms out there waiting for you, it could appear daunting to choose the best to handle your needs. This should not stress you out as there are few pointers that you can consider that will help you choose the perfect blog content writing service.

  • Reputation. A good reputation is an indication the company has been managing its services well. You should strive to hire a content writing service that does not have cases of poor service.
  • Customer service. How easy is it to get assistance when you need to manage your projects? A reliable article writing service provider should have a good support wing that will respond to your queries immediately. Make sure to look for reviews about the company to see if their service is going to help you.
  • Affordability. You also have a budget that you want to use on a project, so one of the concerns you might have is whether the company is able to provide you with a service within your budget allocation. Even on a low budget, you can get a reliable content writing service.

Benefits of hiring a blog content writing service

There are numerous benefits you get from hiring a professional writing company to write your blog posts and update your site with new content.

  • Get original content

    The first thing you will benefit from is getting original content that will help to present your brand with authority. Most writing service companies invest in tools that help in scanning for plagiarism and quality control, so working with them gives you the assurance your content will be checked to ensure you only receive flawless blog posts that are ready for publishing

  • Keep your blog active

    It’s quite consuming to write all the content you need for your blog, especially where you have a huge active community that expects content regularly. The best way to beat the challenge is to hire a blog writing services company to help you with writing informative blog posts that you can share with your audience.

  • Quality

    When you hire a professional content writer, you are basically working with an expert who understands the art of blogging. This helps you to produce high-quality blog posts even when you are not the one writing the content. Writing for yourself when you are already burdened with other tasks is risking producing low-quality blog posts, which will definitely not end well as you may lose a huge chunk of your audience.

If you just started a blog, you may find the ideas shared above useful. You need to run your blog with a focus to satisfying your audience and all other things will fall in place. Many people running blogs for money rush to monetize and focus less on content and the audience, and this often leads to failure. So, as many experts will tell you, content is king when it comes to blogging and you must provide insightful and interesting content.