If you are running a business, one of the things you need is a website. The business landscape has changed with the advent of the internet and now almost every business has shifted to the internet as its most reliable way to reach out to potential customers. While having a website is a step in the right direction, this might not mean anything if the content shared is not at par with the expectations of your audience. Publishing interesting, informative, and entertaining content is a core part of marketing that any online-based business cannot avoid.
One of the challenges people talk about often is hiring the right writer. This is of course something you would want to do if you cannot produce content yourself. Depending on the frequency with which you will be publishing, you should look for a writer who understands your business model and niche at large. To help you get started with hiring a professional copywriter, here are things you should look for.
Skill and experience level
Skill and experience is pretty much the first thing that comes to mind when you are looking to hire a competent writer. You can determine the skill level of a content writer by requesting to see some samples of their writing, but how effective is this? Sometimes you will come across writers who will want to use samples borrowed from other people just to convince you they have the skills you need. The best way to gauge the proficiency of a writer is to give them a test article, timed of course. From this test article, you should look at spelling, readability, flow, and grammar. A good writer should effortlessly communicate and capture the attention of readers, and the content provided should be original.
Although experience level might not be a central consideration when you want to hire a writer, if this is something that matters to you it’s important to indicate what you want in your submission. You might find a skilled and committed writer with only 2 years of experience, so having worked in the industry for many years should not necessarily be the benchmark, but it could be an important indicator as many people with experience tend to possess vital skills needed for composing content.
Understanding of your niche or product
Every niche requires a different approach to communication, and so is every product. You should never adopt a one-size-fits-all approach when it comes to content creation. Your products are different and the only way to express this uniqueness is to partner with a content writer who understands about your audience and products. While hiring, you could find writers with these qualities by narrowing down on their understanding of different products, and most importantly the specialty in which the writer specializes. If your business is about travel or tourism, you would much easily produce relevant content by working with a writer who understands more about the travel specialty.
It’s not every day that the writer will provide content to your expectations. Sometimes you will be compelled to return the content for amendments. Many writers have their revision policy and will want you to follow their guidelines and rules to the letter. Some of them will only allow up to three free revisions after which you have to part with a small fee to have mistakes they made rectified. This approach is not usually attractive unless you have a good budget, so when hiring a writer it’s important to give priority to those with an unlimited revisions policy.
The pricing factor
Many would argue that to find the best writers, you must be willing to part with a good amount. While this is somehow true, you could still find a fairly affordable writer depending on the complexity of the work. Different writers charge based on the kind of work you are assigning them, so when you have simple and short tasks, you should not incur the hefty bill you would pay for a premium blog post.
However, it’s important to note that pay rates influence motivation and could be a good way to motivate a writer to give their best. Don’t go for the cheapest because this in itself sounds like a desperate call and you are not likely to get any quality from such a writer. When the rates seem so inviting, you should go through the evaluation steps discussed above to see if the writer is able to provide the kind of quality you are looking for.
Search engine optimization (SEO) is a vital part of content that you also need to pay attention to while producing content for your website. While hiring a writer, knowledge about SEO should feature as a top priority. This will help you to produce content that is optimized for both humans and search engine robots. It is important as it is one of the things that will help your brand to achieve its traffic targets, so emphasize this as one of the key skills to possess before hiring a writer.
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